Afterburner Featured in The Daily News

Afterburner was featured in a brief in The Daily News in Jacksonville, North Carolina on Monday, April 1. The brief contains information about Afterburner’s expansion plans and the efforts to sign up elite service members in North Carolina as franchisees.  

The brief reads, "Afterburner Network is looking for former service members to help expand its corporate team building, training and consulting firm. Over the next five years, the company wants to recruit around 50 current and former military franchisees to share the company's military-inspired "Flawless Execution" philosophy, which uses military tactics as part of its corporate training program, according to a company press release. Franchises cost $50,000 plus royalties, and include a network territory of at least 200 companies that earn over $50 million per year." 

To read the full brief, click here.

Afterburner featured in the Birmingham Business Journal

Hey Birmingham, check out our recent feature in the Birmingham Business Journal. In the article, Jim Murphy discusses the Afterburner Method, background of the business and explains how Afterburner is looking to develop new franchise systems in the Birmingham area. He talks about why Afterburner is specifically looking to reach out to the elite military members in the Birmingham area, in order to give them the opportunity to continue their life of service after they leave their bases and come home. Jim also explains how new team members will apply their skills and learned military methods to help local businesses in Birmingham thrive using the Afterburner methodology. Read the article brief below to find out about the amazing franchising opportunity Afterburner is bringing to Birmingham and click here to read the entire article.

Consulting firm with military focus to open in Birmingham

Jim Murphy's consulting firm
uses military procedures and strategies
to help businesses.
The company, Afterburner Inc.,
is launching in Birmingham this year.

By Yann Ranaivo

An Atlanta-based management and consulting firm that employs veteran fighter pilots and special forces soldiers wants to open a network in Birmingham.

Jim Murphy, founder and CEO of Afterburner Inc., said the networks will allow businesses in each city to have access to consultants who use military training and procedures to improve business operations.

He said he hopes to launch a Birmingham network during the first half of this year.

Murphy, a former Air Force pilot, said his firm, with staff of more than 50, employs entirely former fighter pilots, U.S. Navy Seals and anyone who has served in special operations groups such as the U.S. Army Special Forces. He said his firm employs what he calls the “flawless execution model,” a method that he said pushes businesses to make as few errors as possible to improve productivity, increase sales and save costs.

“Our model can be applied to almost any business," he said. "It accelerates individual team and organizational performance."

Click here to read the entire article.

Focus on Leadership and Improve Your Safety Levels

Here's a great excerpt from one of our fantastic expert articles. In the article the importance of organizational leadership in safety-focused organizations is discussed. Definitely a must read for anyone in a leadership position, or looking to improve their leadership abilities. Click here to read the entire article.

Focus on Leadership and Improve Your Safety Levels

In the quest to improve safety records, organizations often rely on motivational posters, classes or training programs to help teams minimize risk and improve safety performance. However, great safety records are not achieved through these efforts alone. Improving safety requires leadership – organizational leadership at the front lines that is equipped to develop a process-oriented and disciplined safety-in-execution culture. The secret is training those front-line leaders in a simple, scalable process. The pursuit of operational excellence through such leadership training is the key to improving safety records.

I have always believed that the most operationally-capable organizations are also the safest. Great leadership at the operational level makes organizations excellent. And it is that same great organizational leadership that enables these organizations to improve safety.

In 2007, I was the commanding officer of a nuclear-powered aircraft carrier. That year, our ship won numerous awards, including an award for being the most battle-ready aircraft carrier in the Atlantic Fleet, winning prestigious safety awards and being selected Ship of the Year. We also won three environmental awards and had high retention numbers. We were forward deployed in a time of war; yet we achieved the highest safety ratings.

Operational excellence and safety are not contradictory pursuits. They are both the product of an obsession for continuous improvement, not in the C-suite or boardroom, but where the work is being performed. In the Navy, we call this “deck plate leadership.” The senior leaders onboard our ship were able to improve safety by utilizing organizational leadership and the Flawless ExecutionSM methodology – which includes developing leaders, improving day-to-day operations and closing execution gaps.

Organizational Leadership: Leveraging Flawless Execution℠ to Improve Safety
Effective organizational leadership relies on creating an environment and modeling behavior that is conducive to achieving mission objectives. In order to improve safety, leaders must focus on day-to-day operations and closing execution gaps by aligning their teams and building trust on a daily basis. If you focus on improving the day-to-day basic operations of your organization, you will find that your safety records will improve as a result.

There are two principle reasons for this two-fold improvement. First, one must plan well before every task, project or undertaking. Planning does not have to take a lot of time, but it does have to incorporate all of the right elements and be performed in the same disciplined manner every time. Second, teams must assess how well they performed once their plan is executed. Did the team succeed, fail, encounter new challenges, or suffer a near miss? We call such an assessment debriefing. Debriefing is how we learn from doing and how we improve every day. Organizational leadership relies on these basic principles to maintain operational excellence and improve safety. Without these principles, your operations may appear as if they are safe; however, in the long run, you are putting your team at risk.

To improve safety, leaders should follow the Flawless Execution℠ process of Plan, Brief, Execute, and Debrief on a daily basis. Leaders must implement an organization-wide planning process that is simple and scalable at all levels – whether planning at the highest organizational level or for the simplest daily tasks.

Click here to read the entire article.

Afterburner featured in The Franchise Times

Afterburner was recently featured in The Franchise Times in a piece titled "New Franchise". The article discusses how founder Jim Murphy recently decided to franchise the Afterburner. Featured in the piece are details on the company’s development plans, past successes and history. Click here to read to the entire segment.

New Franchise

By: JEFFREY MCKINNEY

Replicating the founder’s success as a consultant will be a challenge for this new franchise, observers say. But Jim Murphy counts tough customers in his corner, including the New York Giants in their 2012 Super Bowl run.

When a pilot engages a fighter jet’s afterburner, it accelerates the jet’s performance and dramatically increases its speed. So when the 12-year veteran U.S. Air Force F-15 fighter pilot and instructor Jim “Murph” Murphy needed a name for his consulting company, Afterburner Inc. was a natural. The Atlanta-based management training, consulting and placement firm offers military tactics to help individuals, businesses and organizations execute their strategies more effectively.

Now, he’s entering new territory as he begins to franchise the concept and offer incentives to military personnel who sign on as franchisees.

‘It gave everyone a voice’
Murphy launched the company in 1996 when he developed a program he calls The Flawless Execution model. The continuous improvement process helps clients develop a strategy through planning, briefing, executing and debriefing.

Murphy and a team of more than 50 elite military personnel, including Navy SEALs and fighter pilots, teach via seminars, workshops and other means. “Our model increases individual team and organizational performance,” Murphy says.

Murphy’s concept has struck a chord with several Fortune 500 companies, including Johnson & Johnson, Bausch & Lomb and Cisco Systems. He’s especially proud that his program helped the New York Giants football team on their way to win the 2012 Super Bowl. The Giants beat the New England Patriots 21-17.

Getting to the Super Bowl, much less winning it, was not in their sights halfway through the season when the Giants were struggling. In October 2011, the NFL team’s management hired Afterburner and applied some of its tools and techniques to improve the team’s performance, Murphy says.

Charles Way, the Giants’ director of player development, said Afterburner’s biggest contribution to the team was its concept of debriefing without referring to name or rank. This practice “conveyed to our players that no matter who you are, you have a voice and a right to hold your teammates accountable for what they do on and off the field,” Way wrote in an email. “This caught on with our guys, because it gave everyone a voice. From our veterans to the undrafted rookies, everyone now felt empowered to hold each other accountable.”

Murphy, 48, says the Giants turnaround illustrates Afterburner’s methods. Now, Murphy plans to introduce that same model, as well as other Afterburner products and services, to small and medium-sized businesses.The franchise, Afterburner Network Inc., is being offered to current or retired elite military men and women. His plan calls for 50 franchisees in the system by 2017.

Click here to read the entire article.

Hiring Military Veterans

There are numerous reasons more employers should be looking to hire veterans, but reason number one is simple, veterans make great employees. For instance veterans are disciplined, resilient, efficient, and have strong character amongst many other great qualities employers look for. We came across this great article on dealmarketing.com that makes some more fantastic points about why veterans make such good employees. Click here to read the entire article.

Hiring Military Veterans—How Your Company Can Benefit

By Elaine Dumler

Lately there has been a lot of concern in articles and blogs about how many new employees are coming into companies lacking the loyalty, dedication, and work ethic employers have come to expect from a generation earlier. True, times are changing, but there is an employee base returning to the workforce that comes with many of these values intact—our military veteran.

In this time of economic turmoil when jobs are scarce and so many of our vets are returning from overseas conflicts, utilizing your armed services workforce can help an employer see cost savings in recruitment and training of good employees. What makes a veteran such a sought after employee? This is what many military employers are finding:

· Individuals who live the military lifestyle have a background of commitment: to themselves, to each other, and to an employer who treats them well. This commitment and loyalty fosters their need to go above and beyond when asked to complete a project. They are prompt and used to reporting for work on time and know the importance of a professional appearance and presence. Military employees know how to take responsibility for projects, tasks, and personal actions. They are trained to see things through to their conclusion. They are trained not to leave their post until the job is done. How refreshing it would be to have employees who will stick with you as an employer?

· The military lifestyle is different, and it instills values that are vital to a thriving business. These include resiliency, respect, patience, trust, and honesty, all of which translate into skills that are a valuable commodity to the personal nature of your business.

· Veterans arrive with the skills, personality, and understanding to do a good job, but often don’t know exactly where to put those skills to work. Caring companies, like yours, can help them refine and apply those skills.

· Military personnel have served in an environment where leadership skills, such as being highly motivated and displaying an attitude of dedication to an employer, are mandatory. They come to you with these skills already embedded into the way they conduct business.

Click here to read the entire article.

Afterburner on times union.com

Hey San Francisco, Afterburner recently held a training program for Genentech leaders. Find out about the program, what we did, and what the leaders took from the program below. Also make sure to connect with us to find out about the amazing business opportunities available through the Afterburner Network. Click here to read the entire article.

Afterburner Consultants Host Two Day Planning Workshop for Leading Biotechnology Company
By: PRWeb

Former fighter pilots deliver Flawless Healthcare® training to 75 leaders from Genentech at its South San Francisco campus

The global management training firm, Afterburner, facilitated a comprehensive training on its prolific Flawless Healthcare® model for the biotechnology leader, Genentech, in San Francisco. The workshop was part of an ongoing program between Genentech and Afterburner, and featured two days of Flawless Healthcare® training combined with Planning Workshops that reinforced the process through experiential learning.

As the founder of the biotechnology industry, Genentech has led the field for more than 30 years. A subsidiary of the Roche Group, the company uses genetic information to discover, develop, manufacture, and commercialize today’s leading medical treatments in its efforts to enhance the quality of life. Afterburner’s comprehensive training will help staff improve safety and efficiency by implementing a zero-tolerance-for-error environment while facilitating increased communication—improvements that will directly result in improved patient safety and organizational efficiency.

A healthcare-centric approach to the firm’s founding Flawless Execution® model, the Flawless Healthcare® model is a combination of combat-derived strategy and a holistic, communication-based approach that allows for comprehensive risk management, in and out of the operating room. Unlike any other approach, this model helps to align daily objectives with an organization’s overall brand mission. With an incomparable concept that acknowledges the sensitive and evolving nature of the healthcare industry, Afterburner’s model has helped today’s leading healthcare providers develop strategies that facilitate improved communication and efficiency.

Both events were led by Jim “Boots” Demarest, a retired F-15 Instructor Pilot and Mission Commander. He was assisted by John “Hitman” Hilterman, F/A-18 Fighter Pilot, Greg “Stubby” Stubs, F-14 and F/A-18 Fighter Pilot, as well as Charles “Chaz” Campbell, Brigadier General (ret.) and current director of Afterburner University®. The management consultants introduced the firm’s continuous improvement process of Plan. Brief. Execute. Debrief.sm to Genentech attendees during a dynamic, multi-media seminar, followed by a series of workshop objectives that allowed Genentech staff to implement the newly acquired skills in real world circumstances. This results-centric training, in conjunction with the Flawless Execution model’s unprecedented approach, guarantees tactical and strategic alignment in an ever-changing healthcare industry.

Click here to read more.

Afterburner Discussed on FOX News Atlanta

Below you will find the details for the January 16, 2013 Fox News Atlanta segment that featured Charles Campbell, the director of Afterburner University. Recently, Campbell and Afterburner have been working with Emory University in Atlanta to teach more streamline procedures for surgeries by using checklists. This segment aired yesterday using Afterburner's techniques with Flawless Execution. To view the full segment click here. 

Afterburner Featured in Voice of America

Below you will find the details for the December 21, 2012  radio segment interview between Mike Richman from Voice of America in Washington DC and Jim Murphy, founder and CEO or Afterburner. In the segment, Murphy explains the Afterburner method and expands on his impressive success with the Flawless Execution Strategy and how Afterburner applies it to the game of football, in order to help them become more successful. Jim will also expand on his current and future plans of working with NFL teams and Fortune 500 companies.To view the segment click here. 

Pentagon helps troops move into civilian life

With finding work after years of service in the armed forces still a pressing issue that faces veterans it is always good to see efforts being made to make the transition back to civilian life easier. This article from USA Today discusses a government program that has been put in place to help with this transition. The program is another great effort to help service members be prepared for life after the military and decrease the level of veteran joblessness nationwide. Click here to read the entire article.

Pentagon helps troops move into civilian life

By: Gregg Zoroya

The Pentagon is launching an effort to prepare servicemembers for life after the military even as they begin training and serving as combat troops.

The hope is to reduce the joblessness that has stubbornly plagued veterans who fought in Iraq and Afghanistan.

Last month, 10% of these veterans, or more than 200,000 former servicemembers, were without work, . The overall U.S. jobless rate is 7.9%. The veteran problem is even worse among those ages 24 and younger. One in four are jobless, according to Bureau of Labor Statistics.

With the Iraq war over, the Afghanistan conflict winding down and a downsizing of the military underway, 1.2 million soldiers, sailors, airmen and Marines will go through at least initial phases of the new transition effort in the next four years.

"This is a cultural change for the Department of Defense," says Susan Kelly, deputy director of the Pentagon office handling the program, "We are saying not only do military members need to be military-ready, mission-ready, but we're also asking for the first time for them to meet (civilian) career readiness standards before they separate."

The initiative was the result of legislation passed by Congress last year and presidential task force recommendations.

"It goes to the heart of taking care of the people that fight for us," Defense Secretary Leon Panetta said Thursday of the program.

Click here to read the full article.

Afterburner® Delivers Combat-Derived Performance Training to Washington Redskins

Posted by: PRweb

Afterburner, an Atlanta-based leadership consulting firm, continued its work with the NFL Player Engagement program as it hosted a dynamic, multi-media keynote for the Washington Redskins at Fedex Field during the team’s bye week. The seminar featured the firm’s innovative Flawless Execution® model, which combines strategic processes and continuous improvement initiatives used by military elite to achieve individual and team alignment.

The Redskins saw a slow start to the 2012 season, but have shown a revitalized energy following their bye week training with a 31-6 win over the Philadelphia Eagles. After the keynote, the players participated in a lively Q & A with the consultants on how to best implement the comprehensive model on the field to facilitate better communication among team members. By applying Flawless Execution, the team will foster a mutually supportive continuous improvement environment that will lead to increased efficiency in all areas of the game.

The event was led by F/A-18 Hornet instructor pilot Patrick “Lips” Houlahan, as well as former Blue Angel pilot Scott “Intake” Kartvedt and M1 Abrams Tank Gunner Scott “Gunner” Leonard. The consultants, who have all experienced the need for truly flawless execution in hostile territory, discussed with the Redskins how the combat-derived approach is not only applicable to professional sports, but is integral to a successful season. Key components of the Flawless Execution model, including increased communication and thorough planning and debriefing, will help the team return to the field with a renewed mission objective for the 2012 season.

The Player Engagement program is an initiative introduced by the league to assist in the continuing professional and personal development of players. The Redskins are one of five teams Afterburner will work with this season, including the St. Louis Rams, Green Bay Packers, and Denver Broncos, as well as a second partnership with Super Bowl XLVI champions, the New York Giants.

Following the training, veteran tight end Chris Cooley stated, "This was some of the best training I’ve received in my 10 year career." Fellow tight end Logan Paulson echoed Cooley’s comments, adding, "We are asked to go through a lot of this. It was nice to be presented with something we can use on or off the field."

To learn more about Afterburner’s innovative approach to professional development and strategy, visithttp://www.afterburnerseminars.com or call (404)-835-3500.

Afterburner featured on WKKC-FM Sports Connection

Afterburner was recently featured on WKKC-FM Sports Connection morning show with Keith Reed in a segment titled "Sports Connection:Lakers Reach For Lifeline/NFL Afterburner". During the segment, CEO Jim Murphy explained the Afterburner method and expanded on his impressive success with the Flawless Execution Strategy. Jim discussed his past experience in trainingand applying elite military tactics to the NY Giants and his future plans of working with other NFL teams in order to help them succeed through the Afterburner six-step process. Lastly, Jim discussed how Afterburner is growing through franchising, and how others can join. Click here to listen to the entire segment.

Sports Connection:Lakers Reach For Lifeline/NFL Afterburner

Click here to listen to the segment on sportsconnection.com 

Afterburner featured on Local 15 TV in Mobile, AL

Afterburner was featured on Local 15 TV in Mobile, AL in a segment titled "Veteran Uses Military Techniques In Medical Practice". During the segment, Dr. Max Rogers expands on his military career and background and how he’s applied his military strategies to the healthcare industry in Mobile by creating Afterburner Healthcare. He also discusses the Afterburner method and how it's growing through franchising. Click here to read the entire article.

Veteran Uses Military Techniques In Medical Practice

                 

Many will head out this weekend for events honoring the many veterans who call the Gulf Coast home. We sat down with one local vet who has used the techniques he learned in the military to build a successful medical practice.

Doctor Max Rogers is an OB/GYN practicing in Mobile. On display in his office alongside medical degrees are model fighter planes.

"I will never be able to truly shake my military roots," says Dr. Rogers, "especially the Marine Corps roots and aviation."

Before entering medical school, Rogers spent seven years as a pilot in the Marine Corps. He's taking a military technique called "flawless execution" and putting it to work in his practice.

Click here to read the entire article.

Afterburner featured on BusinessNewsDaily.com

Afterburner was featured on businessnewsdaily.com in an article titled "How the Military Prepares Veterans to Start a Business". Jim Murphy, Founder and CEO of Afterburner shared some insight on his background and military experience as an F-15 fighter pilot for the U.S. Air Force and how his military training helped transition into the business world. He also shared some insight for returning military veterans on how their training and skill set can be useful in the business realm. Click here to read the entire article.

How the Military Prepares Veterans to Start a Business

By: David Mielach

Jim Murphy

It is no surprise that longtime F-15 fighter pilot Jim Murphy named his company Afterburner Inc. That time in the U.S. Air Force helped provide Murphy with the background he needed to start Afterburner, a company that offers team- building events and corporate workshops to companies of all sizes.

"I learned that there is a process that is simple to teach while also being scalable, which helps leaders lead and businesses grow," said Murphy, CEO of Afterburner. "The biggest piece of advice that I could give to current military veterans is that they often underestimate their value with the training and skill set they receive from their military experience, most notably accountability and execution."

Click here to read the full article.

Afterburner featured in Houston Business Journal

Afterburner was featured in the Houston Business Journal in an article titled Atlanta energy safety firm Afterburner expands to The Woodlands, which was built from interviews with Afterburner CEO, Jim Murphy, and Admiral Ron Horton, executive vice president for safety and leadership. The article discusses how Afterburner has been able to apply military strategy and the Flawless Execution model and adapted it to business safety and planning. With the new Houston office, Horton will be able to focusing specifically on oil & gas companies based in Houston.

Atlanta energy safety firm Afterburner expands to The Woodlands
by Deon Daugherty for the Houston Business Journal

Conducting offshore drilling may not exactly require military efficiency, but an Atlanta firm set to open an office in The Woodlands composed of former special operations forces believes the same attention to detail used by Navy SEALS can translate to the oil patch.

Afterburner Inc. staff train day-to-day operators on offshore drilling missions on how to succeed and keep crews safe.

Ron Horton, Afterburner executive vice president for safety and leadership development, recently moved his family to The Woodlands to plan the office, which is expected to have about five employees by the end of the year. Horton, who retired ...


Read the rest of the story here.

Afterburner CEO talks with 850 KOA Denver

Check out this segment from the 5-minute radio interview with KOA Denver and Jim Murphy, CEO and Founder of Afterburner. Jim discussed how they are applying the Flawless Execution model to the Denver Broncos and how they system helps the team make incremental changes to perform at a higher level. In addition, he also discussed how Afterburner’s complete training program better helps players plan for their careers beyond the just the football field. Afterburner on KOA Denver by afterburner_1

‘Flawless’ Growth: Afterburner Inc. Partners with Former Nuclear Aircraft Carrier Commander, Opens Office in Houston

Afterburner Inc., a team of 50 Fighter Pilots/U.S. Navy SEALs/Elite Military Professionals, has opened its first office in Houston, Texas under the leadership of former Rear Admiral Ron “Beav” Horton. With over 30 years of distinguished military service, Horton will lead the Safety, Energy, Oil & Gas, and Mining Sectors of Afterburner to further leverage existing relationships with giants in the industries, and will better serve Fortune 500 companies headquartered throughout the city. Afterburner boasts an outstanding track record, training more than 1.5 million business professionals leveraging its military-inspired methodology, Flawless Execution℠.

A graduate of the United States Naval Academy and the Navy’s prestigious Nuclear Power Program, Horton was selected for rank of Rear Admiral and command of an operational task force, becoming the senior U.S. naval officer based in Southeast Asia. Horton also commanded the world’s first nuclear powered aircraft carrier, the USS ENTERPRISE, when the ship was distinguished with numerous awards including the coveted Battenburg Cup signifying Fleet Forces “Ship of the Year”. He also serves as the first executive vice president of Afterburner’s Safety and Leadership Development sector.

“Ron is the perfect leader for our new Afterburner office in Houston,” said Jim Murphy, CEO of Afterburner. “The wealth of experience Horton brings to Afterburner, from his extensive military experience to his more recent work dealing with some of the world’s largest oil companies, will enable him to understand and implement our Flawless Execution model within all of the organizations he will mentor.”

Leading Afterburner’s Safety and Leadership Development program, Horton knows failure is not an option, as even small errors—in training or in operations—can be disastrous and expensive for organizations. Through developing highly reliable leaders and teams to be “brilliant at the basics” good organizations will be propelled to greatness.

“With our Houston location, we can reach even more organizations and help them discover more efficient ways to Plan, Brief, Execute and Debrief throughout all projects, motivating their staff and executing mission objectives flawlessly,” said Horton. “The experience I have gained working with Afterburner prior to moving to Houston allows us to hit the ground running and start building recognition for Afterburner in the local business community.”

Brand Focuses on Elite Veterans as Franchisees to Teach Military Tactics that Inspire Business Execution

In addition to Afterburner’s Houston office opening, they also announced the Afterburner Network, launched in August 2012, intends to award up to four Network Franchises in the Houston market. The franchise model takes Afterburner’s core methodology and brings it to the local level, expanding the brand’s reach to a wider scope of business leaders. Franchisees will be taught the Flawless Execution model to help businesses with team building, with a primary focus on transforming strategy into action and accelerating performance on every level of a company’s structure. Through this work, the Afterburner Network will assist military veterans by equipping them with the tools and techniques to continue their life of service and accomplish missions on the corporate battleground.

Over the next five years, the company plans to expand its network to more than 50 highly-motivated, elite current and former military servicemen and women. Afterburner is looking for entrepreneurial candidates who strongly believe in the core values of the military and how these values can be used to enhance the processes of daily life. They have specifically targeted the Houston market as a potential center of gravity for potential Network candidates.

“Afterburner has built something very special over the past 16 years and has earned its reputation by training every level of a corporation and developing processes for strategic planning and debriefing systems,” Murphy said. “Our network franchisees will utilize the same strength and focus when applying these proven tactics to local businesses. Through our team building practices, we will help companies gain focus, increase sales, strengthen their core and prepare for future business growth.”

Each Afterburner franchise costs entrepreneurs $50,000 plus royalties, which includes a network territory of at least 200 companies that earn more than $50 million per year. Each franchisee is guaranteed an exclusive marketing territory, and is equipped with Afterburner’s training, processes, support and intellectual property. The system delivers a clean return on investment that motivates and inspires companies to align their organization’s objectives in a scalable process. With experiential training, team building, continued consulting and Military Transitioning placement services, Afterburner provides its network partners with a system that generates continued means of residual income.

Afterburner featured in The Atlanta Journal Constitution

Afterburner, Inc was recently featured in the Atlanta Journal Constitution. The article, discusses how Jim Murphy devised a system through Afterburner for sports teams and athletes to ensure flawless execution using the training he, along with his team of elite military members, Navy SEALs and fighter pilots, amassed during their military service. The article highlights how Afterburner helped the New York Giants apply military strategy, execution and debriefing to the game of football, and that as a result, the Giants won Super Bowl XLVI. Click here to read the entire article.

Atlanta business training firm aids Super Bowl champs

By David Markiewicz

As the New York Giants celebrated their Super Bowl victory over the New England Patriots on the field in Indianapolis last February, they were joined by some business training consultants from an Atlanta company called Afterburner who the coaches and players said helped them get there.

Business consultants, dabbling in a world of cover two defenses and zone blitzes?

Afterburner does not come across as the standard performance improvement firm, although it says it has trained more than 1.5 million businesspeople over 16 years. The firm has worked with more than 30 percent of Fortune 500 companies through keynote speaking, corporate team building events, seminar workshops and leadership development.

Founded by a former U.S. Air Force F-15 pilot and manned by a group of fighter pilots and other elite military professionals, it transfers techniques and strategies employed in battle to the realm of corporate combat.

Click here to read the entire article.

Afterburner featured on Fox Business

Afterburner, Inc was recently featured in an interview on Fox Business. In the interview, Jim Murphy discusses why his military approach works for Fortune 500 companies to ensure they execute flawlessly. He also mentions how he recently franchised Afterburner, and was able to showcase how he and his team elevated the NY Giants this past season using the company methods. Click here to view the entire segment or watch below.

Military Veterans Take Battlefield into the Boardroom

Jim Murphy featured on 850 KOA News Radio

Jim Murphy of Afterburner, Inc was recently featured in an interview on 850 KOA News Radio in Denver, Colorado. In the interview, he discussed the strategies for helping the Denver Broncos achieve success this season. Also mentioned was his work in the previous football season with the champion New York Giants. Click here to listen to the interview on the site, or listen to it embedded below.